With this campaign I want to motivate people to buy more organic food. In austria we already have paper bags like that, but they look old and the design is not so nice. So I thought of infographics, which are printed on those bags to inform people about organic food. This campaign is especially for people who don't buy organic food at all. For people who already buy organic food I designed a quartet. Organic food shops for example can give it to the customers for every purchase which is more than 50 euros. So from time to time they get an extra card. Every category (organic principles, agriculture, food and animal husbandry) exists of four cards. If you have collected the whole serie, you can play quartet.
