DS PENSKE FORMULA E 2023
BRAND ASSETS
Continuing with the Penske team in our 6th season together to design and development the S9 livery, garage, clothing and social graphics. working closely with the design team from DS Performance to bring to life our new team identity
LIVERY DESIGN & CGI LAUNCH VISUALS
Combining the graphic identity of Penske with the colours and branding of DS revolving our previous design and adding more angles and avant grade elements to fit the striking new Gen 3 chassis
UV unwrapping, texturing, rendering, post and art direction solely created for the teams launch and press images.
FINAL DESIGN ON TRACK
All images courtesy of DPPI Images
RACE SUIT AND TEAM WEAR DESIGN
GARAGE DESIGN AND BRANDING
Focussing on linking our car and the branding of the diamond/geometric design I'd we employ, the garage focuses on a front on perspective design viewpoint: with the centre diamond emanating out from the middle of the garage and the VIP area and directly leading the viewer to the two cars either side, with the black bands further wrapping around the space encompassing the cars and mechanics. A bright and inviting workspace with integrated illuminated panels was key for advancing our garage design to match our increased profile for S9
VIP SUITE DESIGNS
