"Mangue believes that taste should be an ethereal experience for all to enjoy. Just as their organic mango spreads delivers an amazing taste sensation, they want their new identity to be equally remarkable."
Mangue boasts a vibrant and inviting brand identity that captures the essence of pure mango indulgence.
The logo features a vintage realistic and stylized mango illustration, radiating warmth and freshness.
The color palette was chosen taking into inspiration, the colors shades presented in the fruit peel and also
the green leafs.
The typography is a blend of a modern, elegant font for the brand name, conveying sophistication, and a handwritten script for taglines and product descriptions, adding a personal touch. Imagery revolves around
close-ups of organic mangoes and farmers, bringing the organic and natural vibe of the brand.
The brand's packaging showcases a clean and minimalist design, allowing the vibrant mango spreads to take center stage. Labels are adorned with watercolor-style and line-art illustrations of mango orchards, infusing a handcrafted and artisanal feel. The tactile choice of materials, such as textured paper and matte finishes, further enhances the premium quality of the product.
The brand's packaging showcases a clean and minimalist design, allowing the vibrant mango spreads to take center stage. Labels are adorned with watercolor-style and line-art illustrations of mango orchards, infusing a handcrafted and artisanal feel. The tactile choice of materials, such as textured paper and matte finishes, further enhances the premium quality of the product.
The brand's voice is friendly and passionate, engaging with customers in a delightful and approachable manner.
Project brief provided by @modernbrief
