PRADA URBAN HERITAGE
Prada Urban Heritage, the streetwear offshoot of Prada, draws inspiration from a captivating blend of retro fashion and Japanese design. This unique fusion infuses the brand's urban aesthetic with a nostalgic yet contemporary vibe, resulting in an enticing collection that pays homage to both the past and the cutting-edge urban landscape. The interplay between retro elements and Japanese design principles creates a distinct visual language that sets Prada Urban Heritage apart, capturing the essence of street culture with a fresh, global perspective.
ASSETS
For this project, I decided to create a lot of small visuals and experiment with colors, logo and typography.
COLORS
The colors come directly from Japanese visuals, this beige was chosen to keep the luxury side of the branding.
