allyz | Allianz Partners
Global brand launch of the new 360° Allianz travel insurance brand
Launched globally in 2022, 'allyz' is Allianz Partners's new digital travel insurance brand with a strong focus on younger generations. allyz marks a fundamental shift in the way Allianz offers travel insurance. Moving away from static travel insurance products to a holistic digital brand that allows users to make flexible choices that adapt to all their needs throughout their journey.
Together with dayy, DIO Studios collaborated to create an aligned, holistic corporate identity, branding and digital design vision for this novel Allianz brand. The overall aim was to successfully position allyz for younger demographics. In line with the brand claim 'Amplify your journey', the corporate design features energetic, youthful colour combinations and a clean, yet versatile and dynamic visual language.
The final work included the development of a brand identity, corporate design, a comprehensive digital design vision for both landing page and mobile app, cross-platform social media content, OOH advertising concepts and the development of a detailed 50-page brand book.
Credits
Client: Allianz Partners | dayy
Creative Agency: dayy | DIO Studios
Creative Agency: dayy | DIO Studios
dayy
Account Management: Oli Ecker
Creative Direction: Rob Gurski
User Experience Design: Simon Stolzenbach
Strategy: Jimmy Elias
DIO Studios
Branding: Raoul Döring
User Interface Design: David Hoffmann
