BAUER LYNDA LEARNING LAUNCH CORPORATE INITIATIVE
THE BRIEF
The Bauer People and Culture team wanted to communicate to Bauer employees an exciting new initiative offering staff free unlimited access to what is now LinkedIn Learning. The budget was small but the creative scope was very open and enabled me to come up with fun ways to drive engagement, awareness and excitement amongst staff. Incorporating existing logo assets for Lynda, Learning@ Bauer and Bauer corporate fonts as well as the yellow brand colours created a tight series of parameters to design within all while fulfilling the needs of various corporate stakeholders.
THE BRIEF
THE BRIEF
+ four lift decals + poster series + a series of bathroom mirror decals + digital assets + edm template
+ foyer TV display carousel
+ graphic design + typography
+ creative ideation + project management
+ stakeholder management between sales, editors, corporate marketing
+ retouching + finished art
