CETOTEC™
Global leader in vinegar production technology
Challenge
CETOTEC is a leading German engineering company in the field of vinegar and fermentation production technology. With over 25 years of experience, CETOTEC supplies advanced production plants from lab to industrial scale worldwide. For their anniversary, we were tasked to redesign their digital brand experience. The aim was to better represent brand, products and services in an interactive, modern way that reflects the company's innovative identity.
Outcome
The overall branding was expanded to include assets and colours for digital use, and new product renderings and photography were produced. Due to the complex nature of CETOTEC's products and services, it was important to easily communicate the entire value chain to the user. Consequently, the experience is built around interactive animations to showcase the vinegar production process from start to finish and highlight key products.
Client: CETOTEC™
Creative Agency: DIO Studios
Creative Director: Raoul Döring
Creative Director: Raoul Döring
UX Design: Michael Fuchs
UI Design: David Hoffmann
Development: David Hoffmann, Jan Willem Henckel
3D Rendering: Tektura Studio
