Casa is a home decor studio, specialized for providing a wide range of decoration items ranging from furniture, lightning textures, to decorative items such as vases, painting walls, and much more, bringing an aesthetic and artistic touch to their products.
They wanted a visual identity that could transmit all the elegance, aesthetic and artistic vibe, having Art as their main inspiration, and that could also bring a soft and vintage approach to their image.
Following all these attributes, for the logo construction I had the idea to bring some slightly elements from Art Nouveau (famous for its elegant curves and long lines), using of geometric shapes and organic lines to bring the artistic and vintage vibe, having also as reference, the ornaments presented in old house gates, following the idea of "Your Own Palace", also presented in the initial project brief, and to bring the ornaments presented in this Art Movement.
To transmit a vintage and soft vibe, a set of colors that ranges from neutral to earthy tones was chosen, and which together, provides the sense of softness and elegance for the brand.
The typography was chosen to bring this artistic and modern vibe, fitting also with the ornaments and geometry presented in the logo.
Thank you for watching!
Please, leave an appreciation if you like it!
Open to work and collaborate!
Instagram @biancasantiagodesign
