A certified NBA agent and Founding Partner of The Hampton Firm, Cathy D. Hampton served as Chief Legal Officer for Atlanta's water utility. Cathy Hampton’s responsibilities during this time included leading a department of 85 professionals, providing legal advice regarding water utilities and other regulatory matters, and she maintains interest in various facets of the water industry.

According to data by market researchers, the global market for this sector will continue expanding over the next several years. Reports released in 2022 indicate that its global value that year exceeded $228.8 billion, a figure expected to reach $500 billion by 2030. Forecasts for the 2022-2030 period compiled by Market Research Future (MRFR) and Grand View Research estimated that growth will progress at a compound annual growth rate (CAGR) between 6.7 percent and 6.8 percent. Both companies’ market reports also identified Asia Pacific as the region where the bottled water industry will experience the fastest growth.

Moreover, historical data used to construct forecasts for the bottled water sector provided insights on the mechanisms behind its growth. Health and wellness considerations, a product of increasing attention to personal health among consumers worldwide, account for the primary drivers. In particular, more people are choosing bottled water over carbonated and sugary drinks to pursue healthier diets. Bottled water market reports from MRFR, Koncept Analytics, and IMARC suggest that higher awareness of waterborne illnesses and concerns regarding contaminated water are also propelling demand for bottled water.