Logo and Brand Identity for a Children's Clothing Brand

The concept of 1st.baby was conceived by two IT entrepreneurs, Elena and Sergey Alexeev.

The birth of their son served as the inspiration behind their decision to create their own line of children's clothing. They observed a scarcity of stylish and high-quality options for young children in Russia, especially after foreign companies exited the market.

Motivated to address this gap, they set out on a mission to establish 1st.baby, a brand that harmoniously blends style, comfort, and quality to cater to the demands of discerning parents and their children.

Elena and Sergey turned to Logomachine to create a logo and brand identity for their brand. They needed a fresh start and a design that would harmoniously complement their clothing line, appearing on woven labels and packaging. 

However, there was an additional challenge: the logo had to embody the brand's core values of individual attention to each child and a genuine passion for their craft.

First, we compiled a mood board for the clients, including several potential concepts for the future brand identity that could serve as starting points.

Next, we created the logo itself, which is a minimalist and typographic design. We chose the highly contrasting Jost font, with its dynamic slab serifs, to give a modern twist to the classic look while subtly emphasizing the brand's premium appeal. 

We added an accent element — an orange star — to the typographic part. It can be used separately as a symbol or as part of a pattern. 

The brand's color palette includes subdued shades of blue and turquoise, with orange as the contrasting color. We also developed a color combination guide for the clients, including suggestions for selecting new shades for future sub-brands.

The clothing of the 1st.baby brand is adorned with the embroidery of YOU ARE THE FIRST. It serves as a reminder that every child is unique and irreplaceable.

The founders of the company pay great attention to details that convey the brand's philosophy. For example, the clothing is delivered in boxes with a QR code that leads to the 1st.baby community, along with stickers indicating what's inside.

Additionally, the clothing is wrapped in tissue paper, and inside the box, there are stickers for children to enjoy.

You can order clothing from 1st.baby on the brand's website, as well as on Lamoda. To explore more projects, visit our website.

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