Branding
Lusta unapologetically empowers women with hair anxiety to embrace the confidence that great hair brings – without needing to resort to clinical solutions. The brief was to create a brand that was the opposite of clinical and cold – so we brought a riot of colour and energy, celebrating the proud Lusta community.
Collateral
Lusta is a modern take on hair loss, striking the balance of acknowledging the confidence good hair gives you, while reframing where your true beauty lies. We wanted to reflect this unstoppable spirit in a suite of bright, engaging and joyous collateral.
Packaging
Lusta is striving to eliminate the stigma of hair loss and alopecia – getting new hair should be an exciting experience! With empowerment in mind, the packaging is loud and joyous. The suite of colour combinations adds another dimension of individuality and curated chaos, as well as being very collectable (and very stackable!)
Not just a storefront
The new website is wholly integrated with Shopify and completely immersed in the Lusta brand throughout. With playful animated elements, unique segments of information, and colour categorisation for identifiable product collections — all essential to make the hair of your dreams more understandable and accessible.
