NOTITARDE: SPEAKER
It's pretty common in Latin America that people talk in a way that no one else can understand, and in that way, our daily vocabulary begins to transform in something that does not respect even the most simples courtesy norms. "Good morning", "please", "thank you", "good evening" or a simple smile need to be rescued. This case study we made for Notitarde (a daily newspaper in Venezuela) is an attempt to make that right, and make people get back to basics ways to interact with each other peacefully and pleasantly.
This case study makes people react ad got self-conscience about how they are communicating with each other through a speaker we hire and put in places where it is commonly accepted to speak mundanely and without education. The result is pretty interesting.
ANDA Awards Gold Winner:
Best BTL and Monomedia Campaign.
Best BTL and Monomedia Campaign.
