Taking on Big Foam
In the highly competitive industry of direct-to-consumer online mattress retail, memory foam dominates. Since launching on Kickstarter in 2015, Purple has been challenging this convention with its own proprietary comfort innovation: The Purple Grid™—a completely unique sleep surface that allows body heat to move more freely than foam for a cooler, more comfortable night’s sleep. Purple asked Thinkingbox to create a video to highlight the temperature-neutral features of their Grid in an eye-catching, unforgettable way.
