Chacha, a type of Georgian pomace brandy, is a clear and potent spirit with alcohol content ranging from 50% in commercially produced varieties to 85% in homemade versions. It is often referred to as "wine vodka," "grape vodka," or "Georgian vodka/grappa." Chacha is a highly popular beverage in Georgia.

For a homework assignment, I was tasked with creating a packaging design for chacha. The inspiration for my idea came from a casual Friday hangout with my friends. On that particular day, everyone was enjoying chacha, and as I observed their expressions closely, I noticed they had amusing and peculiar facial expressions—a phenomenon we playfully dubbed "The chacha face." Intrigued by this, I decided to capture raw photos of my friends showcasing their unique expressions and incorporated them into my design concept.