ER is a completley new organisation, started by industry profesionals who had been in the music industry for a long time and wanted to imagine a new, fairer and easier way of doing things. ER is a hybrid record label, music marketing company and events organiser. We worked with them on this new branidng identity, one that is a clear and simple yet approachable. One that exudes calms and clarity, using sound waves and frequencies as inspiration alongside a typeface that is both vintage yet with a modern twist.