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Parts & Mats Brand Identity

Tasked with shaping the identity of a truck parts and mats company, our objective was clear: forge a name and logo that resonate with the essence of their offerings.

Strategic Naming
The outcome — “Parts & Mats” — a straightforward and bold name, precisely reflecting the core products. Its simplicity not only enhances memorability but also ensures prominence on store shelves.

Design approach
The logo unfolds in two parts—an emblem and the company’s name. The emblem creatively fuses the letters 'P' and 'M,' forming a bold geometric shape representing a car mat. This innovative design ensures a unique and memorable brand representation.
A deliberate choice of green as the primary color, alongside white and graphite gray, infuses sophistication into the brand. This palette not only aligns with industry aesthetics but also enhances visibility across various platforms.

Results
The comprehensive branding strategy has positioned Parts & Mats as a distinguished player in the market. The simple yet bold design, coupled with a strategic color palette, ensures lasting recognition and recall. This case underscores the impact of thoughtful branding in enhancing brand presence within a specific market niche.

Parts & Mats Brand Identity
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Parts & Mats Brand Identity

Naming and visual identity for "Parts & Mats" company. Logo consists of two parts — emblem and company’s name. Emblem represents combination of t Read More

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