CREATIVE RATIONALE:
Germinating from a single point, an idea, the spot exposes the limitless power of a question and the one destination that celebrates it, Discovery Science, a channel dedicated to the ones who like to create, explore and question everything.
To showcase this boundless nature, the spot evolves, revolves around the channel’s iconic morph logo taking different shapes throughout, reiterating the channel’s offering that helps make sense of anything, gets us even closer to understanding...when we Question Everything.
CREDITS
CLIENT : DISCOVERY
PRODUCED AT MOJO
Creative Director : Josef Lee
Producers : Siew Ann, Chanel
Designers : HaiHa
3D Artists : Jeff, HaiHa
PRODUCED AT MOJO
Creative Director : Josef Lee
Producers : Siew Ann, Chanel
Designers : HaiHa
3D Artists : Jeff, HaiHa