A hot take on hot chips...
Having created the visual identity for plant-based diner, Marko, Think HQ was briefed to create a new sub-brand called Chip Chip Hooray. This would be the identity for the food stand sitting outside Marko that would capture passing foot traffic in need of a super quick snack. Serving up a range of hot chips in a cone and “loaded” chips with toppings, the visual identity needed to be playful and punchy to instantly grab the attention of passers-by.
As the sole designer on this project, I created several design options that had varying levels of visual connection to the main Marko visual identity. I explored different limited colour palettes drawn from Marko’s brand colour palette and experimented with using Marko brand fonts in different ways.
The result was a choice of bold, energetic designs that featured playful typography, eye-catching colours, and fun mix and match characters and stickers to liven up generic packaging for the ultimate agile visual identity.
Design option 1
Design option 2
Design option 3
CREDITS: I worked on this project as an employee of Think HQ.
