Anywheel is a Singapore-based bike sharing company that was established in 2017 with a mission to provide an eco-friendly transportation option to commuters and reduce their dependence on cars.
The company's branding and bike design are centered on a light, recognizable green color that conveys its eco-friendliness. The color black is also used to complement and contrast the green, creating a sleek and modern visual appeal for the brand
However, the current wordmark logo of Anywheel fails to capture the brand's lively and entertaining image, which is essential for a bike sharing company targeting casual cyclists seeking a pleasurable ride around their towns or neighborhoods. The logo appears uninspiring and lacks the vivacity that cycling represents; it is an activity that can be enjoyed with friends and family, and Anywheel's branding should definitely reflect that.
Therefore, the proposed project involves redesigning Anywheel's logo, marketing materials, and mobile UI/UX to create a more engaging and inviting brand identity that resonates with users. The goal is to transform Anywheel into a lively and exciting company that users would want to associate with.
Note: The images below only contain parts of the finalised designs and pages of the style guide. The iterative processes and drafts are not shown, but can be found on kieranchai.com
The company's branding and bike design are centered on a light, recognizable green color that conveys its eco-friendliness. The color black is also used to complement and contrast the green, creating a sleek and modern visual appeal for the brand
However, the current wordmark logo of Anywheel fails to capture the brand's lively and entertaining image, which is essential for a bike sharing company targeting casual cyclists seeking a pleasurable ride around their towns or neighborhoods. The logo appears uninspiring and lacks the vivacity that cycling represents; it is an activity that can be enjoyed with friends and family, and Anywheel's branding should definitely reflect that.
Therefore, the proposed project involves redesigning Anywheel's logo, marketing materials, and mobile UI/UX to create a more engaging and inviting brand identity that resonates with users. The goal is to transform Anywheel into a lively and exciting company that users would want to associate with.
Note: The images below only contain parts of the finalised designs and pages of the style guide. The iterative processes and drafts are not shown, but can be found on kieranchai.com
Anywheel's current logo & marketing material
Proposed Anywheel Rebranded Style Guide
Proposed Anywheel Rebranded Marketing Material
