The design for the D'Oro DNA Lamborghini collector's editions is a work of art that combines elegance, prestige and the very essence of the renowned Italian car manufacturer. The two editions, Second Edition and 60th Edition, represent the passion for innovation and craftsmanship, carrying on Lamborghini's tradition of excellence.
In curating the Tone of Voice of the project, I tried to reflect the distinctive identity of Lamborghini, which is characterized by its boldness, power and the iconic beauty of its cars. Strong and suggestive graphic solutions have been chosen to arouse emotions and stimulate the imagination of collectors who will be attracted by the passion and excellence that permeate the project.
The cover of the D'Oro DNA Lamborghini editions was created with an approach that combines sinuous shapes and sophisticated details. The goal was to create an iconic and instantly recognizable design, inspired by the lines of Lamborghini cars. The curved and dynamic shapes evoke the idea of speed and movement, while the finely crafted details give a touch of luxury and refinement. High-quality materials, such as velvet, gold and platinum, have been used to underline the value of the limited editions. Details such as the bookmark engraved with the colors of the Italian flag add a touch of sophistication and functionality.
The packaging for the D'Oro DNA Lamborghini collector's editions was conceived to represent the exclusivity and prestige of the brand. Every detail has been carefully studied to create a unique sensory experience. The packaging design is designed to highlight the covers of the works of art, creating a surprising and engaging effect when the box is opened.
The Design and Art Direction project for the D'Oro DNA Lamborghini Collector's Editions is a work of art that celebrates the heritage and unique DNA of Lamborghini. Through the curated Tone of Voice and the graphic and design details of the covers and packaging, the project conveys the soul of the brand, capturing the unstoppable energy and the very essence of Lamborghini. These special editions become unique works of art capable of captivating and conquering true enthusiasts and collectors, adding timeless value to the prestigious Italian brand.
Client: Automobili Lamborghini
Photo: Courtesy of the Lamborghini website
