Suburb Branding - three rivers
The Brief
I undertook the initiative to independently select a suburb within my locality and develop a comprehensive brand identity for it, drawing on established city branding best practices. This endeavor involves articulating the unique attributes of the suburb, emphasizing its strengths in terms of history, culture, climate, and community spirit. The primary goal is to craft a compelling narrative that effectively communicates the suburb's distinctiveness. To achieve this, I am designing a visual identity that encompasses logos, typography, color schemes, and graphic elements, all meticulously chosen to convey the desired brand image. In addition to the visual elements, I am creating business cards, letterheads, and outdoor graphics to showcase the new brand identity. My target audience is diverse, including suburban residents, tourists, and businesses, with careful consideration given to the unique needs, interests, and preferences of each group. Ultimately, my aim is to position the selected suburb as an attractive destination for tourists, businesses, and residents alike. Through this initiative, I also seek to instill a sense of pride and belonging among those who call the suburb home, fostering a positive connection to their community.
About Three Rivers
Three Rivers has a certain charm and peacefulness about it. This neighborhood, which is located
in the lovely Vereeniging countryside, blends contemporary conveniences with the breathtaking scenery. Three Rivers offers serene riverbanks and an abundance of vegetation, making it a pleasant getaway from the bustle of the city. Its streets are characterised by a rich past. There is a strong sense of camaraderie and kindness among the locals, and a wide range of stores, cafés,
and leisure areas showcase the lively local culture. Three Rivers is not just a place, it is a way of
life that invites everyone to explore its hidden gems and lead a balanced, harmonious existence.
It seamlessly combines the comforts of the city with the allure of the suburbs.
in the lovely Vereeniging countryside, blends contemporary conveniences with the breathtaking scenery. Three Rivers offers serene riverbanks and an abundance of vegetation, making it a pleasant getaway from the bustle of the city. Its streets are characterised by a rich past. There is a strong sense of camaraderie and kindness among the locals, and a wide range of stores, cafés,
and leisure areas showcase the lively local culture. Three Rivers is not just a place, it is a way of
life that invites everyone to explore its hidden gems and lead a balanced, harmonious existence.
It seamlessly combines the comforts of the city with the allure of the suburbs.
About the Brand
Three Rivers serves the requirements of locals, companies, and tourists alike by offering unmatched convenience and scenic beauty. Our dedication lies in establishing a pure, secure atmosphere and encouraging a peaceful way of life that is enhanced by the advantages and amenities of a well-managed community. The harmonious blend of local amenities, community, and nature forms the core of our brand identity. The varied wildlife population of Three Rivers is surrounded by opulent, high-end estates. The region is made more lively by a bustling food scene and thrilling water sports, drawing attention from visitors and discerning residents looking for a well-balanced mix of luxury and leisure.
BRAND COLOURS
Primary Color Palette
As delicate as it is elegant, white exudes beauty and grace. Most commonly associated with good things, white has a favorable reputation. With its uplifting spirit and encouraging essence, white excels at making everyone feel appreciated and valued. Renowned for its composed demeanor, blue is a tranquil presence. The color blue is known to impact the mind positively. Blue represents patience and understanding, which is why we feel so comfortable around it. Light blue represents health, healing, tranquility, understanding and softness. Dark blue is associated with knowledge, power, integrity and professionalism.
Secondary Color Palette
Orange is a color that’s related to delightful energy and warmth, it is commonly associated with outdoor elements. The color orange radiates a calm yet lively essence, promising possibility, understanding, and familiarity, orange is uniquely its own. Representing fire, fearlessness, and freedom. Red-orange corresponds to desire and a need for something to happen. Golden orange gives the feeling of prestige. The meaning of the color gold is wealth and wisdom and it often symbolizes something of high quality.
TYPEFACES
Primary Typeface (Century Gothic)
Century Gothic retains the fundamentals of Sol Hess’s Monotype twentieth-century design but has been tweaked to provide a pleasing output for modern digital systems. The geometric sans-serif style influenced designs during the 1920s and 1930s. This font is useful for headlines and display work, particularly for small amounts of text and also in advertising.
Secondary Typeface (Segoe UI)
The Segoe name is a registered trademark of Microsoft Corporation. Segoe was designed by
Steve Matteson, licensed to Microsoft for use as a branding typeface and user interface font,
was designed to be friendly and legible. Matteson created a range of weights and italics with a humanist feel. Segoe UI font family is a sans serif typeface or family of fonts, that is best known for its use by Microsoft. The company uses Segoe in its online and printed marketing materials, including recent logos for a number of products.
Steve Matteson, licensed to Microsoft for use as a branding typeface and user interface font,
was designed to be friendly and legible. Matteson created a range of weights and italics with a humanist feel. Segoe UI font family is a sans serif typeface or family of fonts, that is best known for its use by Microsoft. The company uses Segoe in its online and printed marketing materials, including recent logos for a number of products.
THE LOGO
The suburb logo features three distinct blue lines, symbolizing the three rivers encompassing the area. Beneath this graphical representation, the name of the locality is elegantly presented, creating a visual synthesis that encapsulates the unique identity of the community.
Logo Variations
BRAND STATIONERY
Double-sided Business Card
Exuding sophistication in every detail. The business card features a sleek dark blue backdrop, showcasing the text-only logo in a refined cream hue on the front, complemented by a distinctive secondary brand element. On the back of the card, the primary logo sits in the top right corner, while essential contact details occupy the bottom left, ensuring seamless connections with our vibrant community. A card that not only speaks of the brand but embodies it.
Double-sided Letterhead
The letterhead is where elegance meets functionality. From the tastefully positioned logo in the top left corner to the meticulously structured formal letter layout. The signature touch and sender details add a personal flourish. Meanwhile, the lower section seamlessly incorporates a snippet of one of the distinctive secondary brand elements, extending a visual narrative that transcends to the back. Contact information is placed below this, ensuring a polished correspondence experience.
Email Signature
Seamless sophistication in every send. The email signature, set against a refined dark blue backdrop, strikes the perfect balance. The logo stands to the left and contact information to the right, separated by a fine cream stroke, exuding simplicity and clarity at its best. Stay connected effortlessly, with a design that speaks volumes about the commitment to both style and functionality.
STATIONERY MOCKUPS
Individual stationery mockups (letterhead, email signature, business card).
Mockup of the stationery showcasing how they work and interact with each other as a set.
ICON set & map
Navigate the essence of the suburb with precision. The icon set seamlessly guides you to the heart of leisure and lifestyle. Each icon represents a unique experience waiting to be explored on the vibrant map, where every corner tells a story, and every landmark beckons you to discover the diverse charm of the community.
outdoor brand activation
Unveiling the allure of the suburb with impactful outdoor branding. From the prominent roadside billboard greeting you at the entrance to the captivating train station display and the dynamic shopping center showcase, these mockups redefine first impressions. Experience the essence of the community at every turn, where every billboard narrates a story of vibrant living and thriving culture.
THANK YOU for viewing.
