The Project
The Bite Market is a tech resell enterprise that specializes in Apple products. They sell online and in their shop used, refurbished and used Apple products. From previous generation iPhones to iPads, accesories and computers.
The Context
The Bite Market is a new enterprise with no previous aestethic treatment or visual identity developed. Opening their first physical store after their pandemic, they needed to bring all their online customers to a more palpable experience and still keep their dominance in the market. As new brand, they needed a system that could communicate their business approach and their disruptive methods in the tech industry at the same time.
The Bite Market is a new enterprise with no previous aestethic treatment or visual identity developed. Opening their first physical store after their pandemic, they needed to bring all their online customers to a more palpable experience and still keep their dominance in the market. As new brand, they needed a system that could communicate their business approach and their disruptive methods in the tech industry at the same time.
The Solution
Develop a bold, distorted and flashy visual system that could use stock images and in-house amateur shots of their products. Texts come from the sentiment lots of people have towards the prices on the desirable Apple products. The enlarged and distorted texts call to attention in printables, digital format and activation resources at first glympse. The dark and nightly colors used act as a duel of the monochrome, minimal and clean design approach of Apple. We created Apple's biggest enemy.
Develop a bold, distorted and flashy visual system that could use stock images and in-house amateur shots of their products. Texts come from the sentiment lots of people have towards the prices on the desirable Apple products. The enlarged and distorted texts call to attention in printables, digital format and activation resources at first glympse. The dark and nightly colors used act as a duel of the monochrome, minimal and clean design approach of Apple. We created Apple's biggest enemy.
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