CELANO & MERINO - MANG KEM VỀ NHÀ
CLIENT: KIDO
AGENCY: Dinosaur
Business development: Ivy Trang Ngo, Tam Le, Thi Tran
Creative: Trong Nguyen, Huy Nguyen, Hung Nguyen, Minh Nguyen, Thao Huynh, Ha Mai, Kim Trang, Long Dinh
Client and operation team: Hien Tran, Khanh Linh, Huong Phan
Producer: Vy Mew
DIRECTOR: Duc Nguyen
PRODUCTION HOUSE: The Brief by Flex Films
CELANO & MERINO’S ‘’BỮA KEM GIA ĐÌNH’’ FILL UP EVERY HOME’S GATHERINGS
In Vietnamese culture, a family meal is the most precious moment, when family members gather, enjoy meals, share stories, no matter what the circumstances or conditions.
Cherishing the long-standing cultural value, combined with modern family life, Dinosaur and the ice cream brands Celano and Merino introduce the concept of "Bữa kem gia đình" to launch a new duo of products Celano Home and Merino Home.
The 45s TVC with the call of the whole family to come down to eat ice cream, is a familiar and close sound to any Vietnamese, evoking a feeling of happiness in the minds of consumers, regardless of region or weather. It is also the desire of the brand when the whole family shares the moments of enjoying Celano & Merino ice creams together.
With a subtle twist, the term "Bữa kem" easily calls out the happy feeling of gathering in the minds of consumers. When associated with the brand, this concept helps Celano Home and Merino Home achieve their goals - encouraging consumers to bring ice cream home, to fill up their refrigerators by Celano & Merino ice creams, and to warm up Vietnamese family gatherings, even in winter or summer.
