Risk in the name of freedom!
RYZYKA is a handmade jewelry brand that embraces natural materials and fosters a sense of community. Our core principles revolve around freedom, risk-taking, authenticity, and people.
Our task was to create a visual identity that effectively conveys both the products and the brand community.
For the logo, we drew inspiration from y2k aesthetics, capturing elements associated with speed and movement.
To maintain the brand's eclectic nature while referencing techno party culture, we designed patterns that draw inspiration from the details of the jewelry itself and the people who choose the brand to express themselves.
At RYZYKA, community is paramount. Through imagery, we showcase the people who wear the jewelry and contribute to the brand's creation. By utilizing a range of technical tools, from professional cameras to early 00's cameras, we convey the brand's openness and connection to its audience.
