Brief - This project focuses on rebranding the famous luxury brand Rolex and its brand collaterals.
Reason to rebrand - The current logo of rolex is a crown and rolex written in serif font. The reason I felt to rebrand this popular brand was because I felt rolex as a luxury brand should emit the aura of richness and the sense of luxury from its logo. Also, there isn't much information on their branding collaterals.
Ideation process - So starting with the logo, I wanted the logo to scream luxury and emit the aura of rich and power. So I have a tried working on its current logo by replacing it with another serif font with some twists and tried to create a better version of the crown. The serif font which I have chosen screams luxury and royal at the same time and also the letter O looks like the dial of the watch thus representing what the company is known for. And to add to it I have added the crown right on top of the letter O making it look like the watch with a crown in other words. For colors I have chosen emerald green and a shade of golden to emit that richness.
