Branding
Everything made here is all based on a brand, a look, a feel, and a theme. It all starts with a logo, and from there you build the brand. Each item from a business card to the annual report all share the brand of the company. Yes, one could go to a printer and get some template made to fit, but when you use a designer, you get items tailored to your needs and company. A graphic designer is a great asset and will help you stand-out. Take this project for Turon Bank (school project) as an example, it all began with the logo supplied.
Stationary items are a great place to start with you have the business cards, letterhead, and envelopes. Each work together to in a brand. Let’s start with the business cards each unique but each working together in a style. Taking the colors of the company, creating an arch and using the a theme to create unity.
- letterhead and envelopes - see how each relate, but distinct.
Business Cards - two front options with the back, horizontal and vertical options.
Brochure - A brochure is something that can be boring. But a vital part to help others learn about your company and what it offers. So as a designer it’s my job to make the simple a feast for the eyes. Notice how it pulls from the theme (brand) and the simple oval images harken to the logo, calling more to the brand.
- Its important to brand your social media. The imagery needs to be branded too. So when (or if) forwarded, it refers to you, allowing you to gain an audience.
Advertising - When establishing your self, its important to keep everything in the same breathe and style. Making only subtle changes till your brand is fixed. This goes with print and billboards. Image choices are also important.
