Make room for George, a Gen-Z Campaign
Idea 1: George Says Sorry to the other apps. Inside each app thumbnail on the phone, there's an entire world were the characters are sad because our target doesn't have time for them.
Idea 3: Most apps are like the friends we don't relate to anymore, but for some reason, we still keep in touch.
We imagined that each app on the Gen Z-ers phone is a character that communicate with us through notification.
And while these apps keep sending us useless messages, George always has something interesting and relevant to say.
We imagined that each app on the Gen Z-ers phone is a character that communicate with us through notification.
And while these apps keep sending us useless messages, George always has something interesting and relevant to say.
Idea 3: Smart Banking for Smart Choices, an interactive video series that tells the relatable story of a student that makes her first steps towards financial independence. During the show, users will put their financial decision-making to test, as they will be able to make choices that determine the outcome of the story.
