About the client:
Toyo Tire Corporation, commonly known as Toyo Tires, is a multinational tire and rubber products company based in Itami, Japan. The company owns and operates eight factories in Asia, North America, and Europe. TTFC is a community of Toyo Tires fans in Malaysia, which enjoys its members with special perks and benefits.
The objective:
The client is looking to improve their website interface and engagement, since they feel the look and feel of the current site is outdated, the homepage is too long and dull. Also, the main problem is that the important sections (Membership benefits) is not highlighted enough and quality of images is really low.
The strategy:
Redesign the website layout to create a more fun and engaging user experience. Incorporate visually appealing graphics to create a lively atmosphere and add a more human touch to the website by including a testimonial section on the website that showcases positive reviews and feedback from existing members. Testimonials help establish trust and credibility with potential members.
Encourage visitors to become members by showcasing the benefits of membership prominently on the website. Utilize persuasive copy and CTA buttons to motivate visitors to sign up. This will improve the overall user experience and help establish a positive relationship with potential members.
Encourage visitors to become members by showcasing the benefits of membership prominently on the website. Utilize persuasive copy and CTA buttons to motivate visitors to sign up. This will improve the overall user experience and help establish a positive relationship with potential members.
