Trademark Mistake No.6 | Trademarks act, 1999.

A trademark is a unique mark or sign that represents a business, and it is used to distinctively identify a company from another and build its credibility among consumers. If one does not register its trademark, brand name, logo, punchline etc., then an imitator cannot be stopped from confusing the public by using the same or similarly deceptive name or mark, which may result in financial and economic loss to the business in the long-term.