Jenëk

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JENЁK is a fashion brand named after its founder Zhenia Petrova, affectionately known as Zheniok, making this makeover truly personal. To reflect this, we changed the typography, swapped the pesky French accent for a Cyrillic, and turned the somewhat bland JENÉK into a more genuine JENЁK.

We represented the brand’s versatility by mixing class with a carefree attitude. The vowels of the logo feature an eliptical element, a playful nod to the bags' base design, while sturdy consonants add a traditional touch. For consistency, we chose the brand's signature hue of mantis green.

We also designed a monogram logo, a ligature of the letters J and Ё that looks like a smiley face, to further solidify a cheerful and sincere tone of this update. Overall, the identity captures the spirit of the brand perfectly – it's modern, lively, elegant and real.