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Belli. Buoni. Cilentani.

Li Mastri | Tagline and menu 

Li Mastri is a little culinary gem in the heart of Milan. A treasure trove of lovingly sourced ingredients made to create perfect traditional recipes from Cilento.​​​​​​​
Did you know Cilento has landed in Milan?
Ci-what?

That was the challenge. Cilento is a beautiful destination in southern Italy - but not everyone knew that. Let alone knowing about their hearty flavours.

So when Li Mastri asked me for a tagline to represent their new venture, I ensured that everyone could see where their team and dishes came from.​​​​​​​
Pretty. Tasty. Cilentan.
Alongside the new tagline, I worked on the copy for the new menu. Pay them a visit if you’re in Milan!
Belli. Buoni. Cilentani.
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Belli. Buoni. Cilentani.

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