I created 03 illustrations to participate in the Women On Walls platform contest in partnership with Sandálias Ipanema, to be used in the Women's Month 2023 campaign, inspired by and/or with the phrases:
- "Compliment is almost a hug";
- "Praise is too good to enjoy";
- "Praise, Strength, Love & Sorority".
To inspire me even more, I studied the Sandálias Ipanema brandbook and chose words and colors that represented the brand and inspired me to create, having in mind the theme of the campaign. The words I chose were: woman, transformation, connection, solar energy, motivation and affection.And I found in the symbolism of the butterfly And I found the symbolism of the butterfly to represent them.
So I put elements that remind me of butterflies in each illustration to bring the woman as a butterfly. Praising or being praised warms our hearts and can even renew our energy, being that force we needed to transform us, accept us, feed our motivation, connect us and love us.
So I put elements that remind me of butterflies in each illustration to bring the woman as a butterfly. Praising or being praised warms our hearts and can even renew our energy, being that force we needed to transform us, accept us, feed our motivation, connect us and love us.
Thank for watching!
