Rarible is a decentralized marketplace for buying, selling, and trading NFTs such as art, music, videos, and other forms of creative content using blockchain technology. We were thrilled to give Rarible a fresh new brand identity that celebrates the dynamic world of crypto-collecting.
We took the logo to the next level with a sleek, modern symbol that's both recognizable and versatile across all media platforms. With rounded edges and increased spacing, the letter R stands out in a powerful and impactful way.
The new identity centers around the concept of multiplicity, as symbolized by the mesmerizing digital illusion of card stacks. This metaphor perfectly captures the endless possibilities of NFT images, which can be copied and passed down to new owners to create a lasting impact.
To create a unique visual language that speaks directly to the crypto-collecting community, we incorporated playful elements of informal communication like stickers, memes, and quick notes. These touches embody the spirit of freedom and inclusivity that are at the heart of the crypto world.
In the end, our new identity for Rarible perfectly reflects the brand's core values and brings together a community of passionate crypto-collectors. It's a bold, modern, and exciting design that captures the essence of this vibrant and ever-evolving culture.
Rarible ® All rights reserved
Team:
Ilya Komolkin, head of design @ Rarible
Dmitry Buenkov, creative director, designer
Vlad Petrenko, motion designer
Pavel Chusovitin, illustrator @ Rarible
