The world of skincare has grown exponentially in recent years. We have plenty of options, brands and products for our routine. Pida came up with the challenge of building a brand that makes Korean quality goods accessible to everyone. So, the brand had to be easy-going and courageous; while being trustworthy, and honest.
The naming was based on nature´s wonder and how each flower blooms at its own time and pace. That's how "Pida" (Korean for bloom) was the perfect starter to build the graphic proposal. Each element was made to reflect the newness of the brand. From a vibrant, warm colour palette to a dynamic editorial system that incorporates typography, shapes, illustrations and colours in a cohesive and memorable way.
Also, a mascot was created for bringing a kawaii and friendly element that connects with younger audiences. We wanted to have elements that embrace Korean culture as a fun detail, so we developed a series of illustrations that work as stickers for a spontaneous touch.
Pida, Bloom into your Beauty.
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Art Direction: Futura
3d and Render: Futura
