Doña Lucía - Una historia de sabor & cariño
Doña Lucía nace de la mano de dos emigrantes de Argentina, soñando con un proyecto en La Coruña, España. Juntos decidieron asociarse, mezclaron culturas y crearon esta marca, donde a pesar de las distancias podrían sentir el calor de sus hogares.
Es por eso que en el desarrollo de su identidad trabajé principalmente en sus antepasados de Galicia, principalmente una de sus abuelas quien solía narrarles historias de vecinos, excursiones en bateas para ver mejillones y ostras, situados en aquellos mediodías de entre mesa, donde las horas parecían no transcurrir.
Es por eso que en su comunicación remitimos a la calidez, las texturas, ilustraciones alegres y colores que remiten al lugar, generando una marca diferente pero con un mensaje claro a transmitir, sentirse como en casa, sabores frescos, recetas con secretos especiales.
Estos recursos se extienden por todo el sistema visual y ayudan a los consumidores a reconocer fácilmente las piezas que acompañan a la marca, incluyendo la imagen de la tienda, el empaque, la papelería en general, incluso piezas digitales como el contenido de la red.
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Doña Lucía was born by the hand of two emigrants from Argentina, dreaming of a project in La Coruña, Spain. Together they decided to associate, they mixed cultures and created this brand, where despite the distances they could feel the warmth of their homes.
That is why in the development of their identity I worked mainly on their Galician ancestors, mainly one of their grandmothers who used to tell them stories about neighbors, excursions in rafts to see mussels and oysters, located in those midday between meals, where the hours they seemed not to pass.
That is why in the development of their identity I worked mainly on their Galician ancestors, mainly one of their grandmothers who used to tell them stories about neighbors, excursions in rafts to see mussels and oysters, located in those midday between meals, where the hours they seemed not to pass.
That is why in its communication we refer to the warmth, textures, cheerful illustrations and colors that refer to the place, generating a different brand but with a clear message to convey, feeling at home, fresh flavors, recipes with special secrets.
These resources extend throughout the visual system and help consumers easily recognize the pieces that accompany the brand, including the image of the store, the packaging, the stationery in general, even digital pieces such as the content of the network.
These resources extend throughout the visual system and help consumers easily recognize the pieces that accompany the brand, including the image of the store, the packaging, the stationery in general, even digital pieces such as the content of the network.
Branding Identity - Store Image counseling - 2022/23
