IJOIJO is a vegan restaurant that highlights tempe as an alternative plant-based protein. Coming from the term "hijau," which means "green" in Indonesian, IJOIJO aims to serve Gen-Zs a sustainable dining experience through the use of responsibly-sourced materials and biodegradable packaging. IJOIJO is breaking the stereotype that vegan food is bland and boring. With the casual dining concept, IJOIJO aims to make vegan food trendy and accessible to all. 



Left: Takeaway packaging for food and drinks | Right: Tempe Kit including tutorial guidebook

Loyalty Card: For every purchase, customers could get a stamp that completes the face of the bean mascots​​​​​​​
View IJOIJO's Instagram at @ijoijo.sg
IJOIJO: Brand Identity
Published: