From a sketch about a desire to improve the communication, this project came to life to help the intern communication of TNC Global, with the purpose to shorten the paths between teams that share similar challenges across the world.
TNC acts globally in several countries, that’s why we chose to work with an abstract language so that there wasn’t any description of any specific place and in this way be able to deliver the message to the whole team.
In the illustrations creation we made all of the shapes in Illustrator and we finalized them in Photoshop. We decided to create the images at first in shades of gray to after add the colors using Gradient Map, which allowed us to test several combinations and any adjustment would be simple to replicate in the other screens.
The same technique was replicated in After Effects, everything was animated in grayscale and after colored using the Colorama effect.
Subtle movements were applied at the colors to represent the concept of an alive organism of all of the TNC’s instances.
Behind the scenes
Animatic
Styleframes
Storyboard
Credits
Client: The Nature Conservancy Brasil
Client: The Nature Conservancy Brasil
Approval: Ian Thompson, Mariana Pitta, Erik Lopes
Script: TNC & IRRA Studio
Production: IRRA Studio
Customer Service - José Marcus UZe
Project Manager - Elias Arakawa
Director: José Marcus UZe, Ian Gabella, Marcela Cristina
Illustrator: Ian Gabella
2D Animators: Marcela Cristina, Lucas Alves, Breno Santilli, Ricardo Emmã
Voice Over: Estúdio Rádio Vinheta - May
Audio: Ricardo Emmã
Thank You!
