For the 10th anniversary of the 24Kitchen channel, we underwent a rebrand to bring the channel's design even closer to the essence of food. Our aim was to create a brand identity that reflects the uniqueness of every recipe and the ever-changing nature of each season, while still maintaining our recognizable brand identity.

Because it's a cooking channel we needed something more... 

What began as a rebrand for our channel in The Netherlands quickly evolved into a larger initiative when we shared our plans with other regions. It became clear that we were now rebranding all 24Kitchen channels across Europe.

We created shapes, colors, and patterns that make each asset stand out, just like our unique recipes. Despite the individuality of each design element, it always feels closely connected to our brand. 

As we continue to navigate in an ever-expanding digital world, we paid special attention to the branding of our social media channels.

On Air Graphics

And all this is made in house with a very small team. Unfortunate, I was not feeling well the day they made the picture of the team. So I made the live photo instead ;)

There is a lot more to share, but for now only this small sellection of the rebrand.