& Play™ — Sustainability meets playtime that never ends.
— Play with peace of mind!
Task: Development and design of a brand and product identity for a series of classic games. What is special about this product is its two main focus areas. Firstly, endless fun because classics never go out of style and always bring joy and happiness. Secondly, sustainability. All games are made from sustainable sourced wood and meet the highest standards for environmental responsibility.
Idea: & Play & Play & Play & Play —
Our call to action is simple: Play with a happy heart and a green conscience. Again and again and again.
Result: We've captured the essence of what makes &Play games special — endless fun, long-lasting quality, and sustainability — and brought them to life through our product identity. Our design is built on a foundation of geometric building blocks that not only make our games visually engaging, but also serve as the basis for our word and image mark. Let's play and enjoy the endless fun, long-lasting quality and sustainability of our games.
Awards: German Brand Award (Winner)
