Brand Overview
BitBloom® is a cloud computing services provider that offers scalable, secure, and efficient solutions to their clients. The company is known for its highly professional and customer-focused approach, as well as its commitment to creating a positive workplace culture for its employees.
Target Audience
The company primarily targets small as well as large-cap companies from all over the world. Overall, the company looks for tech startups who want to scale their business to serve a global customer base.
Brand Values
1. Professionalism: BitBloom is committed to providing the highest level of professionalism in all their interactions with clients and stakeholders.
2. Innovation: The company is constantly seeking out new and innovative ways to improve their services and stay ahead of the curve in the fast-paced world of cloud computing.
3. Security: BitBloom takes the security of their clients' data and infrastructure very seriously and goes to great lengths to ensure that all their services meet the highest security standards.
4. Employee Care: The company recognizes that its employees are its most valuable asset and takes care to create a positive and supportive workplace culture that fosters growth, development, and work-life balance.
Logo Concept Ideation
The iconic mark conveys the idea of 'bits' from the name of the company i.e., Bitbloom. Bits are small chunks of data that a computer uses to perform a function. Here, the company's main purpose is to provide cloud computing services to its clients, so it has some relation with computing and hence with the 'bits'.
The five large squares are bits with some data, and they together join to form a bigger chunk of data. The squares are also being rounded from the outer edge to give them a friendly feel and not become too harsh. The ninja blade style look gives it a motion and processing feel.
Overall, the logo reflects the company's values, personality, and vision. The design is clean, modern, and professional, with a focus on simplicity and clarity. The logo is memorable and easily recognizable, with a color palette that reflects the company's commitment to security, innovation, and employee care.
Color palette
The color palette is bold, refreshing and professional. The dark purple color with sky blue have been chosen for the intention to grab attention of the potential clients. Since, they are bright colors, they can easily attract eyeballs to the advertisements (offline as well as online).
Pattern
The patterns have been derived from the logo design itself. They provide a feel of spinning which basically means processing a ideal solution (here).
Brand Touchpoints
Since the brand is a service-based company, they do not have any physical products to sell. Hence, they are likely to interact with the customers through social media campaigns, large advertisement boards outdoors, etc.
Personalized Mobile Application is just a cherry on top of the cake.
App UI
The logo can be used in multiple variations because of its diversity. The full logo signature can be broken down into multiple variations without disrupting the overall feel of the brand. Also, the brand can be identified by just seeing the pattern and color.
Work by Rahul Patra (Graphic Designer)
