Frugal Lane is a fictitious thrift store beaming with vintage lamps and timeless second-hand clothes. The brand has a minimalistic style with a 70's muted color scheme.
I created a pack of 10 illustrated Instagram posts that advertise the diversity of products sold at their place, inform the public on the ecological benefits of thrifting, and invite the follower to engage with the profile and send their own pieces. The vector characters follow the geometric and and smooth colored style of the brand and give a cute an fun tone to the posts.
Instagram profile
Social media (Instagram) posts with vector illustrations
