As an art director for the launch campaign of the Instax Mini 11 camera in pastel green, I was responsible for ideating and executing the creative vision for the project. It was an exciting process, with several rounds of brainstorming and ideation before landing on the perfect idea inspired by the "is it cake?" trend. On set, I worked closely with the team to ensure that the images we captured aligned with the concepts we had presented to the client. The project was a lot of fun, and I was thrilled to be a part of such a successful campaign.
