As the lead Art Director for State Street Global Advisors' 30th-anniversary video project, I was responsible for overseeing the entire production process, from ideation to execution. My role involved collaborating closely with a copywriter to develop the script and concept for the video, and then visualizing the words through storyboarding. I also worked tirelessly to source and design images from SSGA's extensive archive and stock imagery that would bring the story to life. To ensure a polished final product, I worked closely with an animator and editing team, providing guidance on key visual elements and overseeing the overall design aesthetic. The result was a stunning video that was showcased during the closing bell at the New York Stock Exchange, providing a memorable and impactful way to celebrate SSGA's milestone achievement.