Design Brief
Onmyway seeks to offer convenience for retail product consumers in Australia through a plugin that easily integrates into any online store’s platform, allowing for instant delivery. With Onmyway, you can get almost any item you need, delivered directly to your doorstep - efficient and effortless.
Made available and efficient for small orders with simple and secure payment procedures. Our goal was to create a flexible but consistent brand that educates, informs and encourages the target market to adopt and shop with our delivery app while competing in the saturated Australian and International markets.
Made available and efficient for small orders with simple and secure payment procedures. Our goal was to create a flexible but consistent brand that educates, informs and encourages the target market to adopt and shop with our delivery app while competing in the saturated Australian and International markets.
Design Solution
Onmyway is an expression often used when you text someone, signifying that you’re on your way to a particular location, moving toward a goal or an event; you will often see this acronym in concise texts. We took this popular phrase and its visual elements to create our identity; a paper plane icon used in the messaging app as the starting point. We simplified and integrated it with the O’s counter, mixing the brandmark and wordmark in just one key element. This logo can also symbolize a compass pointing our drivers to the final destination.
