Concept: Northfolk Maple Syrup
Year: 2022
Overview:
Northfolk is a new concept company producing 100% organic maple syrup from the heart of Canada. It is founded by two brothers who want to bring in their refined taste for maple syrup to the mass market.
Challenge:
- To elevate the maple syrup experience.
- They want the packaging to challenge the norms of what is usually seen in the grocery isle.
- They want the packaging to challenge the norms of what is usually seen in the grocery isle.
- To emphasize that "native Canadian" aspect to the packaging.
Solution:
Each element used in the packaging was precisely chosen.
- Liquor-inspired packaging to make it feel more of a prestige to receive, rather than just another dressing.
- A background illustration showcasing the beautiful Canadian landscape.
- Red as a standout color, accented with gold foil.
- A simple labeling system that the brand can modify for future products.
- Texture paper for that organic feel.
Watch the process video here!
Thanks for viewing!
Let's work (freelance projects only):
audreysopoco@gmail.com
