Enriching the fun and experience of playing football in the Netherlands
Captain Odds was born from the belief that news, stories, and betting odds are inherently linked, but no platform to integrate them seamlessly. This led to the creation of Captain Odds, a platform that serves as a warm and welcoming addition to people's lives, offering inspiration, advice, and exclusive deals. By bringing together news, stories, and odds in one place, Captain Odds fills a gap in the market and provides a unique and valuable experience for its users.
Assignment: Building a foundation for the Captain Odds brand and creating a sustainable brand where people can feel connected.
Who is Captain Odds
A leader, strong but humble and someone who believes in the power of connection. An example and a hero. Someone who brings out a sense of winning in you. The genius who trusts you blindly so that every decision is the right one.
Brand values
Captain Odds, as a brand, must be positioned consistently and sustainably. That starts with the core values of the people behind Captain Odds. Based on these core values, the brand values are formulated and adhered to in all external communication.
The personification of everything the brand stands for
Be the hero. Be part of something exceptional. You feel the thrill, and you are part of a winning team. A born leader you trust. From success, a powerful brand that is worn with pride. A memorable and timeless identity. Connected by a shared passion.
The strength of a visual identity often lies in the simplicity of the design. Without nonsense, but a solid and recognizable icon. A modern, graphic brand that scales well and looks excellent among its competitors - within the sports sector and beyond.
More than just letters
The brand mark of Captain Odds is irrefutable based on the C and O, with a small cut-out of the C that adds a unique wink and embodies the brand's personality. The logo symbolizes the brand's values of being a trustworthy and friendly guide, always ready to assist with a smile. A brand mark that summarizes the brand's story and establishes a memorable identity for Captain Odds.
Captain Odds platform
The Captain Odds platform forms the basis of the infotainment for the target group. Here the promise & brand values of Captain Odds unfold into an experience in which the target group recognizes themselves, feels at home, and would like to return to get more out of their day.
One grid to rule them all
For Captain Odds, we developed a custom template for creating social media content. Utilizing an intelligent design system and dynamic components, it is possible to create content quickly and easily. Content that is entirely under the management of the client but always with consistent quality.
"Studio Pattern did an excellent job translating the Captain Odds brand positioning into a suitable brand identity, which was then meticulously implemented on our website and social media channels. Studio Pattern's expertise was clearly reflected during the process, and we were well-advised and kept informed. Therefore we are delighted with the work, the implementation and the end result!"
Leo van Dijk
Owner of Captain Odds
Result
Captain Odds built a large and active community within a few months. The community continues to grow with promotion via Instagram, Facebook, Twitter, and through engaged users on channels such as Telegram and Discord. Together with the customer, the brand is constantly evolving and growing along with the community. A brand that is already seen by many as the betting partner within the Netherlands.
8.400+ followers in 6 months / 34.966 views per month / 59% month over month grow
