It's a bummer when you really wanna enjoy an event and, due to time zones, it's happening right in the middle of a work day. Well...not when you have Pepsi.

As the official sponsor of UEFA's Champions League, we wanted soccer fans in Brazil to be able to have a *quick* 90min break from endless meetings that could have been an e-mail so they could enjoy the world's most famous championship.

We used our witty humor and a challenger attitude to create Pepsi Black Fake Calender, a website to create mock up events in your schedule during the day:

For this project, I acted as Content Coordinator while @ Fbiz alongside Pierre Francisco, creating the strategy and social media assets behind our 2 weeks stunt. Concept/Art Direction/Copywritting were made with Izadora Petrovcic and Thassio Reis.