Shannan is a city renowned for its deep historical and cultural roots, and is often referred to as the birthplace of ancient Tibetan civilization. With the goal of enhancing public awareness, Shannan has taken the initiative to collect urban visual system designs. I have been entrusted with the responsibility of developing a comprehensive visual system to support their efforts. Tianxiang, a product under the brand's umbrella, draws inspiration from the unique cultural and natural features of the region. The brand's visual design aims to encapsulate the essence of Shannan and relay its story to the world through logos, peripherals, product packaging, and other channels.
We developed a relevant and contemporary concept that is designed to be durable and highly adaptable. We drew inspiration from the visual, sensory, olfactory, and auditory elements that epitomize Tibetan culture and fashioned a packaging design concept that employs a direct and fundamental design language. By using contrasting colors and craftsmanship, the concept accentuates the packaging's layers, making the structure more distinct and increasing the product's visibility in-store. The packaging is constructed of art paper and features embellishments such as hot stamping and embossing, which enables customers to experience the texture of the paper through their fingertips. This reinforces the traditional craftsmanship embodied in Tianxiang and emphasizes its medicinal properties.
