ABOUT HERMOSO:
Hermoso is a traditional-international restaurant in Bilbao, Spain, which was established in 2010. The purpose of the restaurant was initially to provide and spread the native Spanish food, but after a few years, by establishing many branches of the restaurant in different cities, this restaurant decided to include international dishes in its menu due to the large number of tourists.
Therefore, this restaurant acts as a bridge between local and international cuisine, which is the beginning of ideation for the logo and branding of this restaurant.
Where the shape come from?
The idea of the logo for this restaurant was taken from the Arcos Rojos bridge built in 2007 in the same city, which is one of the beautiful symbols of this city and also refers to the name of the restaurant, and this restaurant's concept of being a bridge between local and international cuisine conveys well.
The artistic aspect of this logo and its formality and seriousness completely show the strong connection between the people of this city, its employees and tourists.
COLOR:
The colors of the logo are inspired by the color of the Arcos Rojos bridge on the blue background of the sky, which symbolizes the logo and helps to place it as an international restaurant in people's minds.
FONT:
The logo font, unlike a local restaurant, uses an official font to emphasize the professional and international aspects of this restaurant, and the letter “H” at the beginning of the word shows a good symbol of being a bridge.
THANK YOU FOR YOUR ATTENTION
