Logo design is always fascinating and complex work. It's all about conceptualizing, synthesizing, and creating an accurate balance between concept and image.
TBWA\Italia did a great job in revamping the logo of Italdesign, a historic design and engineering company founded by Giorgetto Giugiaro. They (t)asked us, Alkanoids, to tell the story of the logo's key evolutions from it's original design to its most recent iteration.
TBWA\Italia did a great job in revamping the logo of Italdesign, a historic design and engineering company founded by Giorgetto Giugiaro. They (t)asked us, Alkanoids, to tell the story of the logo's key evolutions from it's original design to its most recent iteration.
Client: TBWA for Ital Design
Producer: Manolo Turri
Creative director: Tai Yuh Kuo
Art direction, Storyboard, 3d design and animation: Marilisa Besana
2d design and frame by frame animation: Alessandro Nobile
Thanks!
